Dental, denture & health practices
Marketing for independent practices.
Websites, Google Ads, local SEO and online patient intake for owner-run clinics and small businesses. From the team that started Smile Directory, Canada’s not-for-profit directory of independent practices.
Based in London, Ontario. Clients across Canada and the U.S.
years building websites and running marketing for small businesses
current clients, all of them small businesses
dental, denture and health practice websites built and hosted
in yearly ad spend managed by our certified Google Partner team
Who we work with
Built for independents.
Most dental marketing agencies are set up for dentists, multi-location groups and DSOs. Small businesses are all we do. Most of our clients run their own practice and wear every hat in it.
You deal directly with the people building your site and running your ads. The plan is sized to your practice, your town and your budget, and every month you see what was spent and what came back.
What we do.
Everything a practice needs to be found online, chosen, and contacted.
Practice websites
Fast, mobile-first WordPress sites built around calls, bookings and forms. We host and maintain them on our own managed servers.
Google & Meta ads
Search, Local Services and social campaigns run by a certified Google Partner team. Spend is reported pre-tax, so it matches your ad account.
Local SEO & Google Business Profile
Service and city pages, review growth and profile upkeep, so you show up for “denture clinic near me” and the searches that matter in your area.
Online patient intake
ClinicForms sends intake and consent forms to a patient’s phone by text. Completed forms arrive in your inbox as PDFs.
Smile Directory listing
A free listing on the not-for-profit directory we run. Premium listings get up to 8× more leads than free ones.*
Monthly reporting
A live dashboard with calls, form leads, ad spend and rankings, plus a plain-language summary each month.
More than an agency.
Two of our own products work alongside your website. Practices we market can use both.
Smile Directory · smiledirectory.ca
How we give back.
A Canadian not-for-profit that helps patients find and contact independent dental practices. Modev Media started it and helps fund it.
- 750+ practice profiles across Canada
- Free listings, with Premium for more visibility
- Online marketing workshops for practice owners
*Premium vs. free listings, based on 2026 Smile Directory data.
ClinicForms · clinicforms.co
Paperwork, before they arrive.
Digital intake and consent forms for clinics. Text a form to a patient, and the signed PDF lands in your inbox before the appointment.
- Your existing forms converted for you
- Send by text, email or a link on your website
- Patient information isn’t stored on our side
Our work.
A few of the 40+ practice websites we’ve built and host.
Client story
Hear Well Be Well.
An independent hearing clinic group with over a dozen locations in Ontario and nearly 40 years in business. Most of their advertising is now digital, and we run all of it.
A clinic-finder site with a page for every location and a five-minute online hearing quiz.
Organic search now brings in more traffic than paid ads.
Google Ads and Meta campaigns, each with its own landing page, like the free hearing aid trial this fall.
A live dashboard and a monthly report on spend, calls and bookings by clinic.
Questions to ask any agency.
Whoever you hire, these answers tell you a lot. Here are ours.
| Ask them | Our answer |
|---|---|
| Do you work with practices like mine? | Independent practices and small businesses are all we do: 40+ dental and denture clinic websites, plus physiotherapy, occupational therapy and vet clinics. |
| Who actually manages my ads? | A certified Google Partner team that manages over $1M in ad spend a year. You see every dollar, reported pre-tax to match your account. |
| Where is my website hosted? | On our own managed servers, with updates, backups and security monitoring handled for you. |
| How will patients find me beyond Google? | Every client can list free on Smile Directory, the not-for-profit directory we run for independent practices. |
| What happens after someone books? | ClinicForms texts them your intake and consent forms, so paperwork is done before they walk in. |
| How will I know it’s working? | A live dashboard of calls, form leads and spend, and a plain-language summary every month. |
How it works.
Free visibility check
We review how your practice shows up online today and send you what we find.
Plan & quote
A short call to agree on goals, then a written plan and price sized to your practice.
Build & launch
Website, Google Business Profile, ads and intake forms set up and tested.
Grow & report
Monthly optimizing and reporting, so you always know what the marketing is doing.
Free for independent practices
Get a free visibility check.
Tell us about your practice. Within 3 business days we’ll send a short review of how patients find you online, and what we’d fix first.
- Your Google Business Profile and reviews
- Where you rank for your top three services in your area
- Website speed, mobile experience and how easy it is to book
- Your directory listings, including Smile Directory
- Your Google or Meta ad account, if you run ads
Questions.
Do you only work with dental practices?
No. Dental and denture clinics are a big part of our work, but we also work with physiotherapy, occupational therapy and vet clinics, and about 200 small businesses in all.
Where are you located?
London, Ontario. We work with practices across Canada and in the U.S., mostly by phone and video call.
Can you work with my current website?
Yes. If your site is in good shape, we can take over hosting, ads and SEO without rebuilding it. The visibility check will tell you whether a rebuild is worth it.
What does it cost?
It depends on what your practice needs. After the visibility check you get a written plan and price, with no obligation.
Do I have to join Smile Directory?
No. Every practice can list on Smile Directory for free whether or not they work with us. It’s simply one more way for patients to find you.