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Challenge

As a franchise, Lice Squad is faced with competition in their niche field of services. At the ready with various locations in southwestern Ontario, being visible on top search results is key while utilizing the budget effectively to see results.

Solution

With growing competition in the market, we focused on bidding on highly competitive keywords in Google Ads. This combined with continued organic social media posts and development of updated social media training has maximized a minimal budget while promoting visibility across various platforms.

Results

Staying focused on the goals of increased visibility above the competition, while minding the budget, our bidding strategy on Google Ads has resulted in a 8.5% click through rate and 77%+ top of page rate.