Most practice owners didn’t go to school for marketing, but every one of them is expected to do it. Smile Directory, the not-for-profit directory we started, now runs a four-part online workshop series that teaches the basics in plain language. Each session builds on the last, with ideas you can use in your practice the next day.

Who it’s for

Owners and managers of independent dental, denture, hygiene and other health practices. You don’t need a marketing background, and you don’t need to be a Smile Directory member to attend.

The four pillars

1. Marketing and business planning. Your business plan gets you financing. Your marketing plan says how you’ll reach your goals. This session covers purpose, vision and goals, and turns them into a plan your advertising can follow.
2. Brand perception. How patients see your practice before they walk in. We cover the three parts of brand expression: your story, your language and your visuals, and how to keep them consistent.
3. Service as a product. Patients and their expectations keep changing. This session looks at how to shape and describe your services so they meet what people are actually looking for.
4. Presence. How your practice comes across online and in person, and how to use your website, Google profile and social channels to start conversations with patients.

Dates and registration

All sessions run online. See smiledirectory.ca/events for upcoming dates, times and registration.

What it costs

Smile Directory is a Canadian not-for-profit, and workshop fees help fund the directory.

Why we’re doing this

Modev Media has built websites and run marketing for 20 years, including more than 40 independent practices. The same questions come up with every new client: where do I start, what should I spend, and how do I know if it’s working? The workshops answer those questions for any practice owner, whether or not they ever hire an agency.

Register for an upcoming workshop, or ask us about a free visibility check for your practice.